WhatsApp campaigns

Creating a campaign

1. Go to Marketing › WhatsApp › Campaigns and click New campaign. Give it a Name, pick the Sending number and the Template (approved); a message written in BMexa is listed by its first words. Marketing templates are the ones meant for offers, and Meta bills each one at the marketing rate. Auto-retry failed within retries failures by itself for the chosen number of days.
2. Choose the Recipients: All clients (everyone with an enquiry and a number); Filter clients by Status, Assigned to, Connection, Enquired from and Enquired until; or Type a list, one “name, number” per line.
3. Click Save draft, then Count recipients to see how many people match and how many have opted out and will be skipped.
4. Click Review & send and confirm. Recipients are fixed when the campaign starts; the worker sends in batches of 40 every half minute or so and the page refreshes itself.

Results, retries and opt-outs

• The Progress panel shows when the campaign started and finished and the number’s quality; tiles count Recipients, Sent, Delivered, Read, Pending, Failed and Skipped; the list below shows every person’s status and Meta’s reason for a failure.
• Retry failed queues the failures again (each recipient is tried at most three times). Pause stops a running campaign and Resume continues it; a running campaign must be paused before it can be deleted.
• When Meta holds marketing messages to a person (error 131049, its per-user limit), the recipient stays pending with that reason and is tried again after about a day, up to three times; the campaign stays open until then.
• People who have opted out (replied STOP to any of your numbers, or tapped Meta’s Stop promotions) are Skipped, before the start and even mid-send; they are not counted as failed. Only START from them lifts it.
• Meta rates your number’s quality; too many blocks lowers your messaging limit. Keep campaigns relevant and tell people they can reply STOP.