Marketing analysis report
Leads, qualified, visits, bookings, cost per lead and response time by campaign and by lead source, with where and why follow-ups were lost.
Where it is
Admins and executives open it from Reports › Marketing analysis; the marketing team from Marketing › Marketing reports. It is the same page. The full walkthrough, tiles and tables are in Marketing analysis: which campaigns and sources work.
Counting rules in brief
- The period (Last 30 days, Last 90 days, Last 12 months) selects leads by the date their enquiry was created, company-wide.
- Qualified, Visits, Booked and Lost look at each lead’s stage now.
- Cost / lead and Cost / booking divide the campaign’s budget by its leads and bookings in the period.
- Avg response is the rep’s first own action on the lead; untouched leads are not averaged.
- Untracked are leads with no campaign. Link your lead sources to campaigns under Marketing › Integrations to bring it down.
Updated on 29 October 2026