BMexaHelp centre

Integrations

Facebook Pixel & Google Tag Manager on BMexa pages

Paste your pixel id and tag container once; BMexa’s public lead forms then report page views and leads to your ad accounts.

Setting it up

  1. Go to Marketing › Integrations › Facebook Pixel & Google Tag Manager.
  2. Paste the Facebook Pixel id (Events Manager › Data sources › your pixel) and / or the Google Tag Manager container id (GTM-XXXXXXX).
  3. Keep “Public lead forms” ticked and save.

What fires where

  • Every public BMexa lead form (the /f/ links and QR codes) loads the pixel and the container, fires a PageView when it opens, and a Lead event when it is submitted, with the form title as content name.
  • Google Tag Manager also receives a dataLayer event named lead_form_submit with form_title and company, so you can trigger your own tags (Google Ads conversions, GA4 events).
  • BMexa’s own app screens, the help centre and the customer and partner portals never carry your tags.
  • Your website keeps its own pixel; the WhatsApp widget runs inside your site, so it is covered by that pixel.

Updated on 6 October 2026