Integrations overview

Introduction

Integrations connect BMexa to the places your leads come from: your website contact forms, Facebook and Google lead ads, form builders such as Google Forms and Typeform, property portals such as 99acres and Magicbricks, and connector tools such as Zapier. Every new lead is created in Clients the moment it is submitted and the right person is alerted, so the first call happens in minutes, not hours.

Integrations live under Marketing › Integrations. Marketing users, admins and executives can manage them; everyone selling sees the leads they produce.

Finding your way around

1. Connected sources at the top lists every connection with its platform, who leads land with, the lead count, the last lead and its status. Click Open to manage one.
2. The Lead automations strip opens the rules that run after a lead arrives: who it lands with, duplicates, distribution and outgoing webhooks.
3. Below, the catalogue of platforms is grouped into tabs: Lead ads, Websites & landing pages, Forms, Property & listing portals, Connectors & developers and WhatsApp. Use Search integrations… to find a platform by name, then click Set up or Connect on its card.

How platforms connect

• Paste a webhook URL: most form builders and websites have a "webhook" or "send to URL" action. BMexa gives each connection its own URL; paste it once. Covers Wix, Elementor, Contact Form 7, WPForms, Gravity, Ninja, Fluent, Forminator, Duda, Swipe Pages, ClickFunnels, GoHighLevel, Systeme.io, Jotform, Typeform, Google Forms, Google Ads lead forms, HubSpot, Calendly, Zapier and Pabbly Connect.
• Ask the portal to connect: 99acres, Magicbricks, Housing.com, IndiaMART, Justdial, Sulekha, HomeOnline, Bayut, Dubizzle, Property Finder, EdgeProp and AutoTrader push leads to a URL their team configures. BMexa pre-writes the request with your URL; you send it by email or WhatsApp.
• Sign in to connect: Facebook & Instagram Lead Ads and LinkedIn Lead Gen Forms use a sign-in flow and pull leads through the platform API.
• Built into BMexa: BMexa Lead Forms with QR codes, leads from WhatsApp chats on your connected number, the WhatsApp website widget, leads from email and the spreadsheet import.
• Developers: any system can post JSON to your webhook URL. See the Webhooks article for the payload.

What happens when a lead arrives

• The lead is created in Clients within seconds, with the source name on the record and on the alert.
• The person you chose on the connection is assigned and gets an in-app alert (and a browser push if they allowed it). If they turned on Lead alerts on WhatsApp, they also get the lead on WhatsApp from BMexa’s number, or from your own connected number when its card has the lead-alert option on; the client’s phone and email are masked in that message.
• Every field we recognise fills the client record: name, phone, email, city, project, budget, purpose, message, campaign. Any other field is kept as a form field and written to the remarks, so nothing the form captured is lost.
• A phone number that already has an open enquiry does not create a second lead: the message is added as a remark on the existing one, and if it came from a different source a lead clash is raised for the manager to settle.
• Assignment rules, duplicate settings and auto-replies apply to these leads as they ship (see Automations & WhatsApp).

Keys and security

Every connection has its own secret key, embedded in its webhook URL. Keep URLs out of public pages and repositories. If a URL leaks, rotate the key on the provider page: the old URL stops working immediately and the new one is shown for you to paste again. Disabling a connection also stops its URL without deleting its history.

Where to look next

• Webhooks: the exact payload and the key-in-header variant for developers.
• Website contact forms and WordPress contact forms: the two most common setups.
• Testing and troubleshooting: the test sender, duplicate behaviour and the errors you may see.
• Lead Automation Rules and Duplicate leads: what happens after the lead lands.