Audience: who your enquiries are

What it shows

Marketing › Audience lists every enquiry in your company as a profile to target: where the person is, what they can spend, how old they are and why they are buying. Contact details stay with sales: the page never shows a phone number or an email address, so marketing can plan audiences without handling personal contact data.

Filtering the list

1. Pick a stage chip: All, Qualified, Visited, Booked or Lost.
2. Type a source in Source, e.g. Walk-in to keep only enquiries that came in that way (an exact match, ignoring case).
3. Type part of a city in City.
4. The count next to the filters (for example “299 profiles”) updates as you go. The table pages 25 rows at a time with Previous and Next.

The columns

• Client (with “via channel partner” when a partner brought them), City, Age, Budget with its band (Under 50L, 50L – 1Cr, 1 – 2Cr, 2 – 5Cr, 5Cr+), Purpose, Project and unit type.
• Source and Campaign, so you can see which spend produced which kind of buyer.
• Stage (with the dump reason for lost leads), Response (how long the rep took to act on the lead for the first time), Handled by and Enquired.

Related

• Marketing analysis
• Campaigns