Marketing
Campaigns, the marketing kit, audiences and marketing reports.
4 articles
- Campaigns: tracing leads back to the spendCreate a campaign for every ad, print run or event, link your lead sources to it, and see leads, visits, bookings and cost per lead against its budget.
- Marketing kit: brochures, price lists and creatives for the teamUpload brochures, price lists, offers and creatives once; everyone in sales and at the front desk opens the latest version from the kit.
- Audience: who your enquiries areEvery enquiry as a profile: city, age, budget band, purpose, project, source, campaign, stage and response time, without phone numbers or emails.
- Marketing analysis: which campaigns and sources workLeads, qualified, visits, bookings, cost per lead and response time per campaign and per source, plus where and why follow-ups were lost.