Duplicate clients
How BMexa keeps one client per mobile number, what you see when a number is already on record, and how partial numbers and clashes are handled.
The rule
A client record is keyed on the primary mobile number: the last ten digits are compared, so country codes and spacing do not matter. Emails may repeat (a family often shares one). An alternate number may repeat too, with a warning. A number whose previous enquiry is dumped, booked or closed can be registered again as a fresh enquiry.
Adding a client whose number exists
- This number is already a client with another executive. Ask your manager if it should come to you. You are not the handler; the client stays where they are. If you named a different project, it was added to their record and their executive was told.
- <Name> is already registered and with <Handler>. Open them from your client list. You are the handler (or the desk): log a re-visit on the existing record instead.
- This mobile number is already on record. Saving updates that client. On the web Add client page after a lookup; click New client instead only if it really is a different person.
- The attribution clash has been flagged for the sales head. A second source (a partner, a walk-in, another ad) claims the same lead; the sales head settles who keeps it.
Clients who give only the last digits
- Tick Client shares only the last digits and enter the last 4 or 5 digits. No duplicate check runs yet.
- When you get the full number, click Add full number on the client. It must end in the digits the client gave (That number does not end in …).
- If the full number already belongs to another client, a duplicate clash is raised (Number in clash) and the sales head is notified; a booking cannot be approved until it is settled.
Integration leads
Leads from websites, ads, portals and imports follow the Duplicate leads setting under Marketing › Automations: by default a repeat enquiry is added to the open enquiry as a remark (with a clash when the source differs); the alternative creates a second enquiry that goes through your rules. With Also match by email address on, a known email is treated as the same client even with a new number. See Duplicate leads.
Updated on 29 October 2026