BMexaHelp centre

FAQ & troubleshooting

Not receiving leads from an integration

A checklist for when a website form, portal, lead ad or form builder stops producing leads in BMexa.

Check the connection first

  1. Open Marketing › Integrations. Under Connected sources, find the source and look at Status, Leads and Last lead. A disabled connection answers every post with 401 until you enable it.
  2. Open the source. If you clicked Rotate key at any point, the old URL stopped working at once: paste the URL shown now into the website, form builder or portal again.
  3. Use Send a test lead on the source page. It posts to the real URL exactly like a form builder would and links to the lead it created. If the test works, the problem is on the platform’s side.
  4. Check the platform’s own log: Wix automation history, GoHighLevel workflow history, Zapier task history, Elementor’s submissions. Nothing sent means nothing can arrive.

The lead arrived, but not as a new client

  • A phone number that already has an open enquiry is not a new lead: the message is added as a remark on the existing enquiry and, if the source differs, a lead clash is raised for the sales head. Search the number under Clients. See Duplicate leads.
  • The lead went to someone else: a Lead Automation Rule may route it. Check Marketing › Automations › Lead automation rules; the source page also says which rule takes over.
  • The lead is unassigned: a rule set Leave unassigned. Filter Clients by Unassigned.

Platform errors and what they mean

  • 401: wrong URL, rotated key or disabled connection. Copy the URL again from BMexa.
  • 400 “Could not read the lead”: no usable name or phone number in the payload. Map those two fields explicitly on the platform; a lead without a phone number cannot become a client.
  • 429: more than 60 posts a minute from one key. Spread out imports, or use the spreadsheet import for bulk.

Facebook, LinkedIn and email sources

  • Facebook & Instagram Lead Ads: the card shows whether access is Active or Expired and when the sign-in was last checked. Click Renew permissions and sign in again; then check Meta Business Suite › Settings › Integrations › Leads Access assigns BMexa as a CRM for the Page. See Connecting to Facebook & Instagram Lead Ads.
  • LinkedIn: access lasts 60 days; renew from the card. See LinkedIn Lead Gen Forms.
  • Leads from email: emails from a sender not on your allowed list are listed as Sender not allowed and never become leads; add the sender. See Sending leads to BMexa via email.
  • WhatsApp chats: Create a lead when an unknown number writes in must be ticked on the number’s card under Marketing › WhatsApp › Numbers.

Updated on 29 October 2026