Most real estate teams start on a shared sheet and WhatsApp groups. It works until leads slip, two reps sell the same unit, or a partner and a rep both claim the same buyer. This is when a CRM pays for itself.
Area by area, as both products were built when we checked.
| Area | BMexa | Excel and WhatsApp |
|---|---|---|
| New leads | 99acres, MagicBricks and Housing.com, Facebook and Instagram lead ads, Google Ads forms, website forms | Copied in by hand from each portal and ad |
| Follow-ups | Today's and overdue follow-ups per person, on the phone | Someone has to remember |
| Units | Towers, floors, units and plots, price lists, 20-minute unit holds, builder holds on a tower or floor | A sheet that is out of date as soon as two people edit it |
| Partner walk-ins | Tagged at the desk by scanning the partner card | A register book or a message in a group |
| Brokerage | Worked out on each booking; bills in the builder's format | Calculated by hand |
| When a rep leaves | Clients transfer with their full history | Their chats and notes leave with them |
Channel partner firms: Starter ₹999 per user per month (₹849 billed yearly), Professional ₹1,299 (₹999 billed yearly), GST extra. Builders and developers: Enterprise, quoted. 14-day free trial, no credit card.
No licence cost; the cost is the leads that slip.
A fair comparison says so. These are the cases where we would point you the other way.
Yes. Import clients from CSV, XLS or XLSX; BMexa offers a sample template.
Yes. They open WhatsApp from the client in BMexa, and the conversation stays tied to the client when you connect a WhatsApp Business number.
Checked on 2 November 2026.