LeadSquared is a large Bengaluru sales CRM used across industries, with portal connectors and field sales tools. BMexa goes past the lead into inventory, bookings, collections and channel partner brokerage.
Area by area, as both products were built when we checked.
| Area | BMexa | LeadSquared |
|---|---|---|
| Who it is for | Indian builders and developers, and channel partner firms that sell for them | Sales teams across industries, with a real estate offering |
| Pricing | Published per user (see below) | Sales Pro ₹2,500 and Sales Super ₹5,000 per user per month, billed yearly |
| Free trial | 14 days, no credit card | Not described on its public pages |
| Portal and ad leads | 99acres, MagicBricks and Housing.com, Facebook and Instagram lead ads, Google Ads forms, website forms | 99acres, MagicBricks and Housing.com connectors |
| Site visits | Check-in with the location checked against the project, optional photo | Site visits with geo-fencing |
| Inventory and booking | Towers, floors, units and plots, price lists, 20-minute unit holds, builder holds on a tower or floor. Booking form with cost sheet, payment plan, documents and an approval chain | Basic listings; booking not described |
| Demands and receipts | Demand schedule from the payment plan, demand letters, receipts verified by accounts, credit and debit notes, ledger | Not described on its public pages |
| Channel partners | Firm empanelment with RERA per authority, partner cards with QR at the desk, partner portal, blocking, brokerage and partner bills | Partner portal |
| Reviews | No G2 or Capterra reviews yet | 4.5 on G2 from 303 reviews |
Channel partner firms: Starter ₹999 per user per month (₹849 billed yearly), Professional ₹1,299 (₹999 billed yearly), GST extra. Builders and developers: Enterprise, quoted. 14-day free trial, no credit card.
Sales Pro ₹2,500, Sales Super ₹5,000 per user per month, billed yearly.
Source: https://www.leadsquared.com/sales-crm-pricing/
A fair comparison says so. These are the cases where we would point you the other way.
Yes. Leads from 99acres, MagicBricks and Housing.com arrive in BMexa with their source.
Yes. Every approved booking carries its demand schedule; demand letters, receipts, credit and debit notes and the buyer portal are part of BMexa.
Checked on 2 November 2026.