Sales and marketing reports

See which source, campaign and rep actually brings bookings.

Per-person performance, the response breakdown of every client, marketing analysis by campaign and lead source with cost per lead, and sales and revenue figures you can export.

Team performance

A per-person table of leads, follow-ups, visits and bookings, so you see who is converting and who is stuck.

Response breakdown

Every client by the last response logged on them, with a drill-down to the list behind each number.

Marketing analysis

Leads, qualified, visits, bookings, cost per lead and response time by campaign and by lead source, with where and why follow-ups were lost.

Sales and revenue

Bookings and revenue figures, counted the way the reports overview explains.

Export the data

Get report data out for your own sheets and reviews.

Response time

How fast leads get their first response, by source and by campaign.

How it works

Tag the source

Leads from ads, portals and forms arrive with their source and campaign.

Log the work

Calls, visits and bookings are logged as the team works.

Read the reports

Compare people, sources and campaigns, and move budget to what converts.

Frequently asked questions

Where does cost per lead come from?

From the campaign spend recorded for each source, divided by the leads that source brought.

Can a sales head see only their own team?

Yes. Reports follow the same access as the rest of BMexa, so a head sees their team.

Can I export a report to Excel?

Yes. Report data can be exported.

Can I see why follow-ups were lost?

Yes. The marketing analysis shows where and why follow-ups were lost, by campaign and by lead source, next to leads, visits and bookings.

What is the response breakdown?

Every client grouped by the last response logged on them, with a drill-down to the list behind each number, so you can see how many leads are waiting on a callback or never answered.

Is there a good report for a monthly sales review?

Open Performance for the last 30 days for the people side, then Marketing analysis for the spend side; both count enquiries by the same stages.

Read more in the help centre

Step-by-step guides for each part of this workflow.

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